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Resume

Fatima Soni

Product Designer, AI & B2B SaaS

Summary

Product designer for B2B SaaS, focused on AI products, design systems and prototyping in code. I lead features from problem to shipped product and measure what they do: the Customer Portal I led reached 97 accounts worth $1.91M ARR in its first 30 days.

Impact

$1.91M
ARR across accounts adopting Customer Portal in 30 days
97
accounts adopted Customer Portal at launch
598
companies applying Project Labels, +32% in five weeks
30+
coded prototypes shipped as specs

Experience

Product Designer · Albiware

Apr 2026 – Present · Chicago, IL

CRM and job management for restoration contractors. I lead the Stakeholder Experience squad (engineers, Support, CS) with the Head of Product, and run its standups, grooming and design reviews.

  • Drove adoption by 97 accounts representing $1.91M ARR in 30 days by leading design and scope of the Customer Portal, with a hide-by-default sharing model that keeps contractors in control of what homeowners see.
  • Grew Project Labels to 598 companies (+32% in five weeks) as owner across design, scope and tracking, then showed 83% never reach filtering and refocused v2 on that payoff instead of more onboarding.
  • Set the direction for the AI Agents Marketplace, a company flagship bet: recommended the architecture the plan is built on (one guided agent on a multi-agent model) and led design from coded prototype to pilot.
  • Defined the AI agents' brand identity: a figurine character for each agent, chosen with Marketing because it scales to a marketplace, applied across the hub, setup and reports.
  • Made the prototype the spec: built 30+ coded prototypes on the Flight React design system with Claude Code, shipped features with no Figma frame, and added per-ticket design QA that removed the end-of-sprint bottleneck.
  • Redesigned Call Summary AI around trust: streaming instead of a 30 to 120 second blocking spinner, suggestions that never auto-commit, and timestamps that let users verify every AI claim.

User Experience Designer · SpotGenius

Apr 2023 – May 2026 · Remote

Computer-vision parking management (violations, occupancy, permits). Sole UX designer, reporting to the Lead of Product and Strategy.

  • Created the product's visual identity and design system from scratch, giving an engineer-built product one consistent language across web and mobile.
  • Resolved a multi-organization privacy risk by leading User Management end to end: personas, authentication, role-based access control and data isolation.
  • Brought multi-level garages onto a GPS-based map with a level selector and per-floor occupancy, designed with the Head of Product and engineers.
  • Turned computer-vision output (license plates, violations, permits) into screens operators act on, and presented the work to the board, developers and customers.

Independent work

Research Hub. Designed and built a private research library solo: paste a link, extract and summarize it with an LLM, then ask cited questions across the whole corpus. Next.js on Cloudflare Workers with D1 full-text search and LLM query expansion.

Skills

Product
Product strategy · User research · Metrics & instrumentation · Amplitude · Jira
Systems & brand
Design systems · Visual identity · Interaction design · Figma · Storybook
AI & prototyping
Agentic UX · React / Next.js prototypes · Claude Code · AI SDK

Education

HCI · DesignLab · Aug 2023 – Nov 2024 · Chicago

Bachelor of Fine Arts · Indus Valley School of Art and Architecture